Local Listings Management
Get found in Google Maps, Apple Maps, and voice search
Your business listings are the highest-leverage asset most local businesses ignore — they're free, they control how you appear in Maps and the local pack, and they capture customers actively searching for what you do. Voice assistants don't keep directories of their own: Siri reads Apple Business Connect, Alexa reads Bing Places, and Google Assistant reads your Google Business Profile. We claim all three, optimize them, integrate them with your website, and keep them accurate and active.
How we approach it
Profile Claim & Verification
If your listing is unclaimed, duplicated, or stuck on a wrong owner, we sort it out. Verification by postcard, video, or phone — whichever Google gives you.
Apple Business Connect & Bing Places
Siri and Apple Maps read Apple Business Connect. Alexa reads Bing Places, falling back to Yelp. Both are free to claim and neither is optional if you want to be found by voice — we claim them and keep all three listings saying the same thing.
Optimization for Every Field
Primary + secondary categories, service-area definitions, attributes, hours, products, services with descriptions, FAQs, and Q&A seeded with the questions buyers actually ask.
Photo & Video Strategy
Exterior, interior, team, work-in-progress, and product photography organized into the categories Google ranks. Updated monthly, not once.
Review Generation & Response
QR codes, post-service email/SMS templates, and a same-day review-response workflow. We help you request reviews ethically and respond to every one — positive or critical.
Google Posts Cadence
Weekly Posts covering offers, events, products, and updates so your profile stays active. Active profiles rank higher and convert better than dormant ones.
NAP & Schema Integration
Name, address, and phone consistency across web. Schema.org LocalBusiness markup on your website matched to your GBP listing — Google's local algorithm cross-references both.
What we deliver
Common questions
What is a Google Business Profile and why does it matter?
Your Google Business Profile (formerly Google My Business) is the listing that appears in Google Maps, the local 3-pack at the top of search results, and the right-side panel on branded searches. For most local businesses it's the single most-visited touchpoint outside their own website — and it's free. An optimized profile means more calls, more directions, more website visits, more customers.
How do I get found by Siri, Alexa, and voice search?
By claiming three listings, and that's genuinely all it is. Voice assistants don't keep directories of their own — Siri and Apple Maps read Apple Business Connect, Alexa reads Bing Places (falling back to Yelp), and Google Assistant reads your Google Business Profile. There is no submission service, no ranking product, and nothing legitimate to subscribe to beyond keeping those three accurate. If someone is cold-calling you to sell "voice search listing" for $400 a month, they are charging a monthly fee for a handful of one-time, free registrations. All three are included here.
How long until I see results?
Profile-level changes (categories, hours, photos) take effect within 24-48 hours. Ranking improvements in the local pack typically show within 4-8 weeks of consistent posting and review activity. Results compound — months 3-6 are usually when the profile becomes a meaningful lead source.
Do you respond to reviews on my behalf?
Yes — included in the monthly retainer. We respond to every review (positive and negative) within one business day using your brand voice. For sensitive reviews we draft, you approve, then we publish. We don't ghost-write reviews or use any tactic that violates Google's policies.
How does this compare to running Google Ads?
Google Ads is rented attention — when you stop paying, the leads stop. GBP is owned attention — every photo, post, review, and category lift compounds. Most clients run both: GBP for sustained organic visibility, Ads for time-sensitive promotions or filling capacity gaps. We can advise on the mix.
I have multiple locations. Can you handle that?
Yes. We use Google's Business Profile Manager (the bulk-management tool) for chains and franchises. Per-location optimization, location-group-level posts and offers, and a consolidated reporting view across the whole footprint.
What if my profile is suspended or has duplicates?
Suspensions and duplicates are surprisingly common — and fixable. We diagnose the cause (NAP mismatch, prohibited content, ownership confusion), file the right appeal or merge, and get it cleaned up. Some cases take 1-3 weeks; we'll tell you upfront what to expect.
Will this work for service-area businesses (no storefront)?
Absolutely. Plumbers, electricians, mobile detailers, lawn-care, etc. — service-area businesses get a profile that lists service zones instead of a public address. The optimization playbook is mostly the same, with extra emphasis on service descriptions and review velocity.
How is this priced?
Setup is a fixed one-time fee that depends on the current state of your profile (claimed vs. unclaimed, suspended, duplicated, etc.). Ongoing management is a monthly retainer that scales with location count and review volume. We'll give you a fixed-price quote after a 15-minute audit call.
Industries that use Local Listings Management
Local Services
Plumbers, electricians, contractors, laundromats — anyone customers find on Maps first.
Explore Local ServicesReal Estate
Agents and offices need local visibility before listings ever get seen.
Explore Real EstateFamily Attractions
Parents Google attractions; your profile is the first impression.
Explore Family AttractionsInsurance
Independent agencies compete on local trust and review presence.
Explore Insurance