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Overview
Lapeer Laundry is a locally-owned laundromat serving Lapeer and surrounding Michigan communities. Beyond self-service machines, they offer professional wash & fold at $2.25/lb and pickup & delivery service — plus perks like Free Soap Wednesdays, free Wi-Fi, and an on-site ATM.
The Challenge
The laundromat needed more than a basic informational site. Customers frequently called to ask if they were open, what services cost, and whether pickup was available in their area. The site needed to answer these questions instantly while driving new customers through local search.
Our Solution
We built a site with a real-time open/closed status indicator and countdown timer to closing, eliminating the most common phone calls. Google Maps integration shows the location, and service pages clearly explain wash & fold pricing and delivery areas. Schema.org markup and local SEO optimization drive discovery.