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Overview
Doug's Trucks specializes in imported Japanese mini trucks (Kei trucks) with true 4x4 capability. These versatile vehicles are used for hunting, snow plowing, farm work, and property maintenance. Operating by appointment from Lapeer, Michigan, they serve customers nationwide with shipping available.
The Challenge
Potential buyers had tons of questions about Kei trucks — legality, titling, shipping logistics, and practical uses. Doug needed a website that educated visitors before they ever picked up the phone, while driving them to make an appointment or browse inventory on Facebook.
Our Solution
We built a clean informational website centered around a comprehensive FAQ section that addresses the most common buyer questions about legality, registration, shipping, and use cases. The site funnels visitors to either book an appointment or browse current inventory on Facebook, keeping the sales process simple.