Overview
Schapman Insurance Services is an independent insurance agency in Lapeer County, Michigan. Its agents are local farmers themselves, and they write auto, home, farm, life, business, renters and umbrella coverage for families and businesses across the county.
The Challenge
Insurance shoppers compare agencies on trust and on whether the agent covers what they need, and a farm operation has different needs from a renter. The site had to make a small local agency easy to reach and show it understands farm coverage in particular, while giving each line of insurance a page that can rank on its own.
Our Solution
We built a static Astro site with a page for each line of coverage, a quote request form, and a blog of plain-language guides written for Lapeer County, from what farm insurance actually covers to term versus whole life. The phone number sits in the header with call or text, and InsuranceAgency structured data ties the agency to the communities it serves.
Key Features
Results
Built with
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